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Hello everyone! I am Ah-young founder/designer/embroider of i saved the fish. 

It is #fashionrevolutionweek and I am happy to join the movement this year. I think it is also a good opportunity for us to be transparent about us and share you more about our vision. 


Fashion industry is one of the most polluting industry today. But as a creative fashion studio, we want to influence the planet and people in good. To be totally honest, I cannot guaranty you that all of our products are at 100% zero waist, but I promess you that we do our best to become a zero waist fashion brand one day ! 

To not overproduce and avoid waist, we use upcycled fabrics to make our patches and accessories. And We hunt beautiful vintage/second hand pieces, which are reshaped, hand embroidered, patchworked and reworked in other many creative ways to developp our unique pieces collection. 

Our embroideries are handcrafted in Paris & Madagascar with love and passion. 


The handcrafted embroidery is very common there. Their particularity is that inside identical as outside. The details are very unique. Their works need to be seen and valuated more. 


In our Paris based studio, we are two passionated embroiders Ah-Young and Mirana. 

In Madagascar, we collaborate with six talented embroiders: Florence, Noëline, Tsoa, Zoely, Hari, Nathalie. 

They are first trained for several months to acquire more technics and creativity. 


Our desire is to help them to earn a living from their passion, which is embroidery. We wish to make them able to work at home and take care of their family in avoid to run for several jobs at the same time. On each embroidery they make, their name are signed and 100% is reversed to them. 

We believe that embroidery could save life and make people happy. 


On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history.

That’s when Fashion Revolution was born.

There were five garment factories in Rana Plaza all manufacturing clothing for big global brands. The victims were mostly young women.

We believe that 1,138 is too many people to lose from the planet in one building, on one terrible day to not stand up and demand change.

Since then, people from all over the world have come together to use the power of fashion to change the world.

If you want to know more about Fashion revolution CLICK HERE