WTFish 


Born in 2016 " i saved the fish " is a Paris based creative studio obsessed by hand embroidery. 


Our identity is to share love, render clothing eternal through fashion and create pure, ethic, sustainable, timeless pieces. 




INSPIRED BY LIFE, i saved the fish means: 

SAVED// No one could be saved without action. 

We aim to connect  humanitarian to fashion. We believe in using creativity to express what matters most in life, story of people. 

We pray that one day fashion could stop poverty and violence to make a better world. 

THE FISH// symbol of abundance and faith. 

Abundance: it denotes fullness & overflowing, as the abundance of the heart. 

Faith: Trusting in something you cannot see. We believe in miracles. 




CONNECTED TO A BIRTH 

we conceive four different types of products: 

NEW BORN: Capsule collection// We give birth to unique pieces.

RE BORN: Upcycled pieces// We give a new life to recycled scrap fabrics and garments to make embroidered patches and unique pieces. 

U BORN: Personnalized pieces// You give birth to suggested basic pieces which you can customize with hand embroidery. We also customize personnal pieces. 

THEY BORN: From Madagascar// Embroidered pieces made in Madagascar, 100% reversed to children. 


MAKE YOUR OWN PIECE

We customize your personnal pieces by hand embroidery. OR// We can help you to find your piece to embroider. We have a stock of vintage denim jacket ( we can send you the pictures on demand). 

WE EMBROIDER YOUR STORY  

For more informations CLICK HERE



WE ARE SLOW FASHION / ZERO WASTE 

Most of our capsule collection are designed and made by us.  Some of them are vintage that we rework to give them a new life. 

Nothing are overproduced or wasted. We use scrap fabrics generously donated by friends or bought by traveling. 

We are part of FASHION REVOLUTION , a global mouvement calling for greater and transparency sustainability and ethics in the fashion industry. 

#fashionrevolution #whomademyclothes ?



EMBROIDERY THERAPY

"Every child is an artist, the problem is staying an artist when you grow up" - Pablo Picasso -


Some studies have shown that embroidery helps to heal people. It could perform meditative, transformative work that was essential to their rehabilitation from their physical mental wounds. 

The repetitive action of stitching has been secretely offering us mindfulness therapy for thousands of years. We are still using just a simple needle and thread and while we're certainly not suggesting that stitching and hand embroidery is a panacea for anxiety and depression, it can help you to relax your mind and take the focus away from your everyday worries.